Case Study

Glasgow Club & Edinburgh Leisure RFID Solution

Joining Up the Customers Digital Journey Using RFID

Glasgow Club & Edinburgh Leisure were searching for a solution that would help create a joined up digital journey. Looking to reduce queues and free up their front of house's time, they turned to RFID (Radio Frequency Identification).

“RFID is an incredibly simple piece of technology that fits into a silicone wristband. The customer wears it on their wrist and they can use that to identify themselves to us”
Commercial Development Manager

Glasgow Club

Challenge

Without RFID customers would have to queue to enter the centres. There is little understanding of members' behaviour and the customer journey can feel fragmented. 

RFID technology brings a whole host of benefits that helps tackle these challenges...

  • Members can walk up to the entry gates and touch their wristband to access the centre. They no longer have to ask reception for entry or spend time searching for their membership card.
  • The RFID wristband can be used for the members locker.
  • RFID technology can link up to your app which allows members to make bookings on the go and enables centres to understand class attendance. 
  • You can link your gym equipment to RFID technology so the member can track their workouts and you can understand and track member behaviour.
GlasgowLife - Member journey RFID_Locker_Gates-thumb

Solution

Watch - 4mins.

 

"Staff & customers have welcomed the technology"
Fitness Manager

Edinburgh Leisure

"We've seen it already on our NPS system that customers are delighted that they're not having to queue anymore at the reception, when they are just wanting to swipe in"
Fitness Manager

Edinburgh Leisure

Results & Improvements

The joined up customer journey has brought a multitude of benefits:

  • NPS feedback for Edinburgh Leisure includes members delight at not having to queue anymore to enter centres.
  • Seamless digital journey means that members now have further control of their membership.
  • Improved reporting as Glasgow Club can now track the number of visitors, class attendance, member schedules etc.

DISCOVER DIGITAL TRANSFORMATION

ASP Gladstone New touchscreen RFID and integrated barcode scanner__LI

Company Profile - Glasgow Club

Glasgow Club is the home of health of fitness in Glasgow. Offering 22 Gyms, 12 Pools and over 1400 fitness classes a week. 

Visit Glasgow Club website.

Company Profile - Edinburgh Leisure

Edinburgh Leisure is placed at over 30 locations across Edinburgh. 

Visit Edinburgh Leisure website.

22 Gyms

12 Pools

1400+ Fitness Classes a Week

30 Sites

11 Pools

800+ Fitness Classes a Week