Case Study
Glasgow Club & Edinburgh Leisure RFID Solution
“RFID is an incredibly simple piece of technology that fits into a silicone wristband. The customer wears it on their wrist and they can use that to identify themselves to us”
Commercial Development Manager
Glasgow Club
Challenge
Without RFID customers would have to queue to enter the centres. There is little understanding of members' behaviour and the customer journey can feel fragmented.
RFID technology brings a whole host of benefits that helps tackle these challenges...
- Members can walk up to the entry gates and touch their wristband to access the centre. They no longer have to ask reception for entry or spend time searching for their membership card.
- The RFID wristband can be used for the members locker.
- RFID technology can link up to your app which allows members to make bookings on the go and enables centres to understand class attendance.
- You can link your gym equipment to RFID technology so the member can track their workouts and you can understand and track member behaviour.

"Staff & customers have welcomed the technology"
Fitness Manager
Edinburgh Leisure
"We've seen it already on our NPS system that customers are delighted that they're not having to queue anymore at the reception, when they are just wanting to swipe in"
Fitness Manager
Edinburgh Leisure
Results & Improvements
The joined up customer journey has brought a multitude of benefits:
- NPS feedback for Edinburgh Leisure includes members delight at not having to queue anymore to enter centres.
- Seamless digital journey means that members now have further control of their membership.
- Improved reporting as Glasgow Club can now track the number of visitors, class attendance, member schedules etc.

Company Profile - Glasgow Club
Glasgow Club is the home of health of fitness in Glasgow. Offering 22 Gyms, 12 Pools and over 1400 fitness classes a week.
Visit Glasgow Club website.
Company Profile - Edinburgh Leisure
Edinburgh Leisure is placed at over 30 locations across Edinburgh.
Visit Edinburgh Leisure website.
22 Gyms
12 Pools
1400+ Fitness Classes a Week
30 Sites
11 Pools
800+ Fitness Classes a Week