3d Leisure Case Study

3d Leisure is one of the UK’s leading leisure management companies, operating over 150 sites across sectors including hotels, corporate wellness, independent gyms, local authority facilities, spas, and the Ministry of Defence. Managing such a diverse portfolio means each site has unique needs - from specialist access controls to tailored membership structures. This variety demands a flexible, scalable leisure management system that can adapt to each client’s setup while providing central oversight and efficiency.

Challenge

Before partnering with Gladstone, 3d Leisure faced growing pressures as their business expanded. Their previous system could no longer support the complexity of managing multiple brands and locations, and routine tasks such as Direct Debit collections and system updates required heavy manual intervention.

As their estate grew, it became clear that they needed a technology partner who could keep pace - one with the capability to scale, the stability to handle complexity, and the willingness to listen. 3d Leisure wanted to move away from a system that created bottlenecks and towards a platform that could evolve with them.

The Solution

3d Leisure moved to Gladstone’s cloud-based platform in 2022, bringing over 60 sites onto the Gladstone Go suite, including Go Book, Go Join, and Go Mobile. This created a single, modern system that supports diverse brands and provides a consistent member experience across all locations.

Built Around Collaboration

From the start, both teams worked closely to tailor the system to 3d Leisure’s complex structure. Gladstone developed bespoke functionality, including a centralised Direct Debit management tool, saving significant admin time across multiple sites.

As one of the earliest enterprise users of Gladstone Cloud, 3d Leisure helped shape the roadmap. Early challenges in data management and configuration highlighted areas for improvement, and Gladstone responded quickly - refining processes, adapting features, and building functionality to better suit multi-site operators.

Listening and Evolving

Regular engagement between 3d Leisure and Gladstone’s account and product teams ensures feedback translates into action. This partnership approach has seen continuous enhancements to booking speed, reporting tools, and usability. Gladstone’s SaaS architecture on Microsoft Azure now gives 3d Leisure the scalability, reliability, and flexibility to manage over 60+ sites efficiently.

Driving Ongoing Improvement

Both organisations continue to collaborate on new developments, including price management automation and improved audience targeting. While the journey has presented challenges, the relationship has strengthened through transparency, responsiveness, and shared commitment to evolving together.

Seamless online joining and booking for an improved member experience.

Gladstone Go has streamlined the entire member journey, making it quicker and easier to join, book, and pay online. The simplified process has reduced friction, increased conversions, and enhanced customer satisfaction across all 3d Leisure sites.

Automated processes delivering time and cost savings.

Gladstone’s bespoke Direct Debit tool and cloud-based system have eliminated manual processing, reducing errors and freeing up staff time. This automation has cut administration costs while improving accuracy and visibility across multiple locations.

Centralised management and consistent digital experience.

Operating on a single platform, 3d Leisure can now manage bookings, reporting, and updates from one place, creating a uniform experience for staff and members alike. Every location benefits from the same modern, branded interface - building trust and professionalism across the estate.

Continuous improvement through shared development.

Regular collaboration between both teams ensures new features and updates reflect real operational needs. This partnership approach drives ongoing innovation, ensuring the system evolves in line with 3d Leisure’s growth and the wider sector’s demands.

Founded in 1991, 3d Leisure is one of the UK’s leading leisure management specialists, operating more than 150 facilities across the UK and Ireland. The company delivers tailored management solutions for hotels, corporate wellness programmes, private gyms, local authorities, spas, and the Ministry of Defence.

With over 30 years of experience, 3d Leisure combines operational expertise with a flexible, customer-focused approach. Its services span facility management, consultancy, staffing, and health and well-being programme delivery. This versatility allows 3d Leisure to adapt to each client’s needs while maintaining a consistent focus on member experience and commercial performance.