Reporting and Business Intelligence

Business Intelligence and Reporting

Reporting made easy with eyeQ

Reporting with eyeQ can help you meet many of your most pressing business needs. Whether you’re building KPIs, presenting performance information to key stakeholders or interrogating your business to identify trends that are driving your success, eyeQ is the Business Intelligence tool that you need.

Why you need it?

  • Analyse customer demographics
  • Explore membership attrition & retention
  • Discover financial trends
  • Report on income & usage
  • Calculate attendance trends and patterns
  • Monitor subscription volumes against KPI’s
  • Make decisions around viability of classes & courses
  • Investigate utilisation of resources 

What we particularly liked about eyeQ was the ability it gave us to fully customise our reports and to build quite complicated, custom queries without being computer programmers.    Dave Thompson, Live Active Leisure

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Tailored Reporting Packages

A suite of ready-made tailored reporting solutions with eyeQ to help you get the most out of your investment. 

Understand your Membership Base

Current Members
  • Accurate membership figures
  • Breakdown by Subscription Type
  • Ability to include/exclude specific Subscription Types
  • Accurate leaver counts over given periods
  • Breakdown by Subscription Type
  • Forecast of leavers over future periods
  • Accurate joiner numbers
  • Breakdown by Subscription Type
  • Analyse success of promotions and source via User Fields
Frequent Visitors
  • Based on combination of sales activity and swipe attendances
  • Analyse and reward most frequent visitors
  • Identify casual users for upgrades
Non Visitors
  • Based on combination of sales activity and swipe attendances
  • Target non visitors for return
  • Identify Sleepers
Member Demographics
  • Member breakdown by Age/Gender/User fields
  • Postcode or other address field profiling
Member Data Quality
  • Completeness of member records
  • Analysis of key contact information; Phone,Email, Mobile
Referral Program Analysis
  • Members upgrading from referral subscriptions
  • Percentage of conversions 
Understand & Analyse your Income
Product Income Analysis
  • Accurate Financial Analysis
  • Breakdown by Cost Centre,
    Department & Product
  • Profile by Day, Week, Month & Year
Payment Method Analysis
  • Accurate Financial Analysis
  • Profile by payment method
Membership Yield
  • Membership income analysis
  • Profile by subscription product
  • Analyse monthly trending
Debtors Report
  • Accurate debtor analysis
  • Analyse age of debt
  • Include member details for chasing debt
Sales Commission Report
  • Calculate commission for sales team
  • Breakdown by staff member
  • Ability to weight based on subscription type
Sales League Table
  • Ranking based on new subscription sales
  • Profile based on individual & site
Direct Debit Collection/Rejection
  • Analysis of Direct Debit
  • Analysis based on sales & member status
Analyse your Bookings & Site Usage
Usage Report
  • Accurate participation figures
  • Breakdown by activity
  • Profiling by subscription type
Classes & Course Utilisation
  • Analyse class popularity
  • Identify high and low class utilisation
Bookings Analysis
  • Analyse individual bookings with members
  • Previous and future bookings analysis
Space Utilisation
  • Utilisation of resource products
  • Profiling by site & area
  • Breakdown by hour of day and day of week
Attendance Profile
  • Accurate swipe attendance data
  • Profiling by entry point
  • Breakdown by hour of day and day of week
Member & Non-Member Attendances
  • Attendance profiling
  • Breakdown by member and non-member
Booking Method Profiling
  • Identify popularity of booking system
  • Profile of method based on user ID



Download Reporting Package datasheets