Case Study

Mytime Active

Online bookings are the way forward for Mytime Active

Mytime Active Conquers Digital Transformation

In this case study we look at how Mytime Active have used our solution in combination with the Covid-19 pandemic to accelerate their digital transformation, with some impressive results. 

"Our goal was always to try and do things with almost zero touch – so the customers would never need to interact with a real person"
John Branigan

Director of IT and Transformation, Mytime Active

Challenge

With an original three-year plan for the digital transformation of Mytime Active, John Branigan, Director of IT and Transformation, told us how Covid helped to fast-track this and ultimately deliver impressive results for the business.

Solution

Mytime Active has switched to a cashless system and mandatory online bookings for every activity their sites offer – whether that’s golf, swimming, gym classes or even soft play. It’s clear that these changes have had a significant impact on the business, resulting in increased revenue and a smoother customer journey.

With a rapid and major shift to online bookings, from pre-pandemic times to now, the percentage of bookings made online rose from around 20% to 85% across all activities and to an even higher 92% in leisure activities. With a goal to increase this even more in the future, John comments on this impressive increase in online bookings:

"Gladstone’s system and the app have facilitated that in such a major way – it’s made such a difference to what we do"
John Branigan

Director of IT and Transformation, Mytime Active

Results & Improvements

A combination of Mytime Active’s determination and vision of a digitalised business, and a shift in people’s mindsets in other aspects of their lives because of the pandemic has made this venture a complete success for the organisation. When asked what advice he would give to other operators looking to make some digital changes, John says:  ‘Just because it’s always been done that way, don’t think that’s the way it has to be done. Think outside the box – always have a Plan B and a Plan C.’

DISCOVER DIGITAL TRANSFORMATION